Privacy Policy

Your privacy is very important to us. This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://builtlane.com.

The terms “You,” “Your,” “Yours,” and “User” refer to the individual or entity using our site. “We,” “Us,” and “Our” refer to Builtlane and its subsidiaries or affiliates. The term “Site” refers to https://builtlane.com and its Android and iOS mobile apps.

This Privacy Policy is governed by our Terms of Service. For any questions about this Policy or requests related to the processing of personal data, please contact us at support@builtlane.com.

1. Information We Collect From You

We collect the information you provide, which is necessary for the performance of our contractual agreement and to comply with our legal obligations.

  • Account Signup Information: When creating an account, we ask for details such as your email, name, phone number, username, password, and address.
  • Communication: When you communicate with us via email or other means, we collect information about your communication and any details you provide. This may include accessing emails, chats, purchase history, etc., to address your requests.
  • User Images: Images you upload may be used for purposes like product reviews, support chat interactions, and image-based product searches.
  • Payment Information: We may collect financial information, such as credit/debit card numbers, expiration dates, billing addresses, and cardholder names, to process payments.
  • Login Information: We collect authentication data when you log into your account.

2. Information We Collect Automatically

We may automatically collect personal information about your behavior on our site and how you interact with our services.

  • Log Data and Device Information: When you access the site, we collect data like IP addresses, browser type, ISP, operating system, and clickstream data, even if you haven’t created an account.
  • Tracking Technologies and Cookies: We use cookies, beacons, tags, and tracking codes to collect information about your device and behavior on the site.
  • Geo-location Data: We may collect your approximate location through your IP address to enhance your user experience.
  • Usage Information: Tools like Google Analytics track how you interact with the site, such as the pages you visit or actions you take.

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Managing orders and payments.
  • Complying with legal obligations.
  • Identifying users and creating accounts.
  • Ensuring a secure and trusted environment.
  • Improving services and ensuring data security.
  • Requesting feedback and posting testimonials.
  • Customizing marketing and communicating with users.

We only collect personal information with your consent, to fulfill a contract with you, or when it serves our legitimate business interests.

4. Direct Marketing

We may use your contact details for direct marketing, which may be personalized based on the information you provide. You can opt-out at any time by updating your account preferences or following the unsubscribe instructions in emails.

5. How We Share Your Information

We may share your information:

  • When required by law, court orders, or regulatory authorities.
  • To protect our rights and property or investigate wrongdoing.
  • In connection with business transfers like mergers or restructuring.
  • With service providers, such as Vajro and Shopify, if you use features like social login.
  • For analytics purposes with tools like Google Analytics, Firebase Analytics, Clevertap, and Appsflyer.

6. Cookies

Cookies are small text files stored on your browser when visiting our site. They help us recognize users, improve the site, and enhance the user experience. You can manage your cookie settings through your browser.

7. Sensitive Information

We do not collect sensitive information, such as political opinions, religious beliefs, or health data. If you believe we hold such information, please contact us to have it deleted.

8. Payment Information

Refer to the payment policy available on our website at https://builtlane.com for more details.

9. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy policies, so please review them to understand how your data is used.

10. Retention

We retain personal information as necessary to provide services and comply with legal obligations. If services are no longer required, we may still retain data to resolve disputes or enforce agreements.

11. Security

We implement security measures to protect your personal information. However, no online data transmission is completely secure, so we encourage you to avoid sharing sensitive information that could cause harm if disclosed.

12. Your Rights

You have the right to:

  • Access your personal information.
  • Withdraw consent for processing.
  • Correct or delete inaccurate information.
  • Request data erasure for legitimate reasons.
  • File a complaint with the Data Protection Agency.

If you wish to delete your account or data, please email support@builtlane.com. We will process the request and delete the data within 30 days, confirming via email.

13. Application of Policy

This Policy applies only to services offered by Builtlane and does not extend to other sites or services linked to our site.

14. Amendments

We may update this Policy from time to time. Significant changes will be posted on our site, and we may notify you via email.

15. Acceptance of This Policy

By using our site, you agree to this Privacy Policy. Continued use after changes implies acceptance of the revised Policy.

16. Further Information

For any further questions regarding data collection or usage, please contact us at support@builtlane.com.